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What's hot in fitness

Boss Parfums and Hyrox Announce European Partnership

From Retail & Leisure International · 23 October 2026

What it’s about

Boss Parfums and Hyrox have announced a European partnership. The headline gives no further detail on what the deal involves.

Hyrox is a fitness race that many gym-goers train for, so a new brand tie-up may catch the eye of people who take part.

Picked for Tork Gym members in Birmingham, in What's hot in fitness, by MyGymNews.

Tork GymBirmingham gymWhat's hot in fitnessBoss ParfumsHyroxEuropean PartnershipMyGymNews
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